Rhinoceros Success
by Scott Alexander
Be a rhino, not a cow: charge at your goals with two-inch-thick skin, ignore the critics, keep charging. It is a slim 1980 cult book, deliberately silly, and surprisingly effective at getting people to start.
Read it if…
you need a kick, not a plan, and you have a sense of humour.
Skip it if…
you want to be taken seriously; the book does not.
Three things you will actually use
- Charge.
- Thick skin is a skill.
- Cows graze; rhinos go somewhere.
Do this first
Read it in an hour and charge at one thing you have been circling.
Our verdict
Silly on purpose, effective anyway.
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