Running Lean
by Ash Maurya
Maurya operationalizes lean startup with the Lean Canvas and a step-by-step method: document the plan, identify the riskiest parts, test them systematically with customer interviews and small experiments. It is the practical companion to Ries, with templates and scripts.
Read it if…
you have an idea and want a concrete process to test it in weeks.
Skip it if…
you want theory; this is a workbook.
Three things you will actually use
- Write the plan on one page.
- Test the riskiest assumption first.
- Interview before building; build before scaling.
Do this first
Fill out a Lean Canvas in twenty minutes and circle the riskiest assumption.
Our verdict
Practical and structured; the lean how-to.
Compare with other Entrepreneurship books
Blue Ocean Strategy
W. Chan Kim and Renee Mauborgne · Entrepreneurship
Clear tools for differentiation.
CLICK TO SEE
Unreasonable Hospitality
Will Guidara · Entrepreneurship
Warm, energizing and useful for anyone who serves customers.
CLICK TO SEEBrowse all Entrepreneurship book reviews or get the free Reality Code Cheat Sheet.
As an Amazon Associate, WisdomDeck earns from qualifying purchases. Links marked “Click to see” go to Amazon. We are not paid for opinions, prices and availability are not shown here and change on Amazon, and we never see your purchase details. Nothing here is medical, legal or financial advice.