Meatball Sundae
by Seth Godin
Bolting new marketing (social, viral, permission) onto an old-style business is a meatball sundae: the toppings do not fit the base. Godin lists fourteen trends of the new marketing and argues the organisation itself must change to use them. The trends are 2007; the mismatch problem is permanent.
Read it if…
you keep adding marketing tactics to a business that is not built for them.
Skip it if…
you want current tactics; see newer books.
Three things you will actually use
- New marketing needs a new kind of organisation.
- Tactics bolted onto the wrong base fail.
- Change the meatball, not the toppings.
Do this first
List the marketing you do that your product and organisation cannot actually live up to.
Our verdict
The mismatch problem, permanently.
Compare with other Entrepreneurship books
The Success System That Never Fails
W. Clement Stone · Entrepreneurship
PMA with a cold-call method.
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