Smart Brevity
by Jim VandeHei, Mike Allen and Roy Schwartz
The Axios founders' system for short communication: the muscular tease, one big thing, why it matters, go deeper. Formulaic by design and effective for emails, memos and updates.
Read it if…
your messages are too long and nobody reads them.
See the book →
Skip it if…
you write for depth and nuance; the format strips both.
Try instead: Writing That Works →
Three things you will actually use
- Say the one thing first.
- Why it matters, in one line.
- Let readers go deeper if they want.
Do this first
Rewrite your next team email in the Smart Brevity format.
Our verdict
Short, by formula.
See the book →
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