Stories That Stick
by Kindra Hall
Hall's four business stories, value, founder, purpose, customer, and the components that make them land: identifiable characters, authentic emotion, a moment, specific details. Practical for marketers and leaders.
Read it if…
you know you should use stories in business and need a structure.
See the book →
Skip it if…
you want narrative craft for fiction.
Try instead: Exponential Organizations →
Three things you will actually use
- Four stories every business needs.
- Specific details create belief.
- The moment is the turn.
Do this first
Write your value story with a character, a moment and one specific detail.
Our verdict
Four business stories.
See the book →
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