Surge
by Michael E. Gerber
Gerber on what he calls the surge of entrepreneurial imagination and how to design a company around it, aimed at people who have not yet started. It is more inspirational than practical; the earlier books carry the method.
Read it if…
you are pre-launch and want Gerber's encouragement to think bigger.
See the book →
Skip it if…
you want a method; this is mostly inspiration.
Try instead: Everything I Know →
Three things you will actually use
- Imagine the enterprise, not the shop.
- Start small, think enormous.
- Design before you do.
Do this first
Spend an hour describing the company at ten times its planned size.
Our verdict
Mostly inspiration.
See the book →
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