The Knack
by Norm Brodsky and Bo Burlingham
Brodsky's street-level small-business wisdom, drawn from his Inc. column: cash flow over sales, gross margin, choosing customers, the danger of fast growth, and knowing your numbers cold. It is practical, anecdotal and worth more than most MBA texts for owners.
Read it if…
you own a small business and want a veteran's instincts on cash, margin and customers.
See the book →
Skip it if…
you run a venture-backed startup; the economics differ.
Try instead: Street Smarts →
Three things you will actually use
- Cash flow is survival; sales are vanity.
- Know your numbers before anyone asks.
- Slow growth is safer than fast growth.
Do this first
Calculate your gross margin by customer and identify the ones costing you money.
Our verdict
Veteran owner's instincts.
See the book →
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