Book Reviews › Entrepreneurship › Swoosh
Honest review · Entrepreneurship
Swoosh
by J.B. Strasser and Laurie Becklund
The unauthorized history of Nike's early years by an insider's spouse: Bowerman, Knight, the waffle sole, the chaos. Grittier than Shoe Dog.
Read it if…
you have read Shoe Dog and want the other angle.
See the book →
Skip it if…
you want Knight's voice.
Try instead: #GIRLBOSS →
Three things you will actually use
- Chaos precedes systems.
- Culture forms early.
- Survival first.
Do this first
Read the chapters on the Japanese supplier split.
Our verdict
Nike, unauthorized.
See the book →
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