Believe It
by Jamie Kern Lima
The IT Cosmetics founder on being told she was not the right look, persisting through rejection, and selling to L'Oréal for a billion dollars. Faith-tinged and motivating.
Read it if…
you have been told you do not fit and want to prove otherwise.
See the book →
Skip it if…
you want a business-model book.
Try instead: Just Do It: The Nike Spirit in the Corporate World →
Three things you will actually use
- Rejection is redirection, sometimes.
- Authenticity sells.
- Believe before the evidence.
Do this first
Read the QVC chapter.
Our verdict
Lima's rise.
See the book →
Compare with other Entrepreneurship books
Just Do It: The Nike Spirit in the Corporate World
Donald Katz · Entrepreneurship
Nike, 1990s.
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