Talk Triggers
by Jay Baer and Daniel Lemin
Operational choices that make customers tell stories: the Cheesecake Factory's menu, DoubleTree's cookie. Four requirements and five types of triggers. Practical.
Read it if…
you want word of mouth by design.
See the book →
Skip it if…
you want social media tactics.
Try instead: Crush It! →
Three things you will actually use
- Same is lame.
- Remarkable, relevant, reasonable, repeatable.
- Operationalize the story.
Do this first
Design one remarkable, repeatable thing customers will mention.
Our verdict
Word of mouth, engineered.
See the book →
Compare with other Entrepreneurship books
Platform: Get Noticed in a Noisy World
Michael Hyatt · Entrepreneurship
Building a platform.
CLICK TO SEEBrowse all Entrepreneurship book reviews or get the free Reality Code Cheat Sheet.
As an Amazon Associate, WisdomDeck earns from qualifying purchases. Links marked “Click to see” go to Amazon. We are not paid for opinions, prices and availability are not shown here and change on Amazon, and we never see your purchase details. Nothing here is medical, legal or financial advice.