TED Talks
by Chris Anderson
TED's curator on what makes talks work: the throughline, the four main tools (connection, narration, explanation, persuasion), preparation, stage presence and what to avoid. Measured and specific, drawn from watching thousands of talks.
Read it if…
you have an important talk coming and want the official TED method without hype.
See the book →
Skip it if…
you want showmanship tricks; Anderson is against them.
Try instead: Presentation Zen →
Three things you will actually use
- One throughline per talk.
- Connection before content.
- Explain by building from what the audience already knows.
Do this first
Write your talk's throughline in fifteen words before you build a single slide.
Our verdict
The official method, measured.
See the book →
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