Thank You for Arguing
by Jay Heinrichs
Heinrichs's funny, erudite tour of rhetoric from Aristotle to Homer Simpson: ethos, pathos, logos, tense control, concession, and dozens of named techniques with everyday examples. The most enjoyable persuasion book in print.
Read it if…
you want to argue better in meetings, at home and in writing, and enjoy the lesson.
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Skip it if…
you want a short list of tips; it is long and digressive.
Try instead: Words That Work →
Three things you will actually use
- Argue in the future tense.
- Concede the point to win the argument.
- Ethos first: character persuades.
Do this first
In your next disagreement, shift the tense from past (blame) to future (choice).
Our verdict
Rhetoric, enjoyably taught.
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