The 12 Week Year
by Brian P. Moran and Michael Lennington
Replace the annual plan with twelve-week cycles, score your execution weekly, and the urgency you feel in December arrives every quarter. The idea is simple and the authors do not pretend otherwise; most of the book is persuasion and scorekeeping mechanics. It works especially well for anyone with measurable targets.
Read it if…
your yearly goals die by February and you want shorter, more honest cycles.
Skip it if…
your work is open-ended or creative; execution scorecards fit poorly.
Three things you will actually use
- Plan twelve weeks, not twelve months.
- Score tactics executed, not results; eighty-five percent is the bar.
- Take the thirteenth week off to review and reset.
Do this first
Write one to three goals for the next twelve weeks with weekly tactics, and score yourself every Friday.
Our verdict
A thin book with a thick payoff for people who will keep the weekly score.
Compare with other Goals books
The Goal
Eliyahu M. Goldratt · Goals
A classic that teaches while it entertains; underread outside manufacturing.
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The Success Principles
Jack Canfield · Goals
Broad and uneven; a reference shelf in one volume.
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Measure What Matters
John Doerr · Goals
A clear method with a lot of case-study padding; the method is the value.
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