The Closer's Survival Guide
by Grant Cardone
Over a hundred closes, each a short script, preceded by Cardone's principles of closing: stay in the close, agree with everything, handle the same objection repeatedly. It is a reference, not a read, and some of the closes are manipulative enough to warrant judgement before use.
Read it if…
you want a catalogue of closes to adapt and will exercise judgement.
Skip it if…
you dislike scripted closing; this is nothing but.
Three things you will actually use
- The close starts at the first word, not the last.
- Agreement disarms; argument loses.
- Persistence past the first no is where closing happens.
Do this first
Pick five closes that fit your voice and rehearse them aloud until they are natural.
Our verdict
A catalogue of closes, with judgement needed.
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