The Presentation Secrets of Steve Jobs
by Carmine Gallo
Gallo breaks down Jobs's keynotes into a three-act method: plan in analogue, answer the one question that matters, create a Twitter-friendly headline, introduce the antagonist, obey the rule of three, dress up numbers, use 'zippy' words, share the stage, rehearse. Formulaic and useful.
Read it if…
you give product or sales presentations and want a clear model.
Skip it if…
you think copying Jobs is the problem; it can be.
Three things you will actually use
- One headline per presentation.
- Introduce the villain before the hero.
- Rehearse more than you think is reasonable.
Do this first
Write the one-sentence headline for your next presentation before touching slides.
Our verdict
Jobs's keynotes, reverse-engineered.
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