The Decision to Trust
by Robert F. Hurley
Hurley's model of ten factors that determine whether someone will trust: risk tolerance, adjustment, power, security, similarities, interests, benevolent concern, capability, predictability and communication. Research-based and practical.
Read it if…
you want to understand why some people trust you and others do not.
See the book →
Skip it if…
you want a quick read.
Try instead: The Trust Edge →
Three things you will actually use
- Trust is a decision shaped by ten factors.
- Some you control; adjust those.
- Communication is the lever.
Do this first
Score a key relationship on the ten factors.
Our verdict
Ten trust factors.
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Compare with other Leadership books
Building the Future
Amy Edmondson and Susan Salter Reynolds · Leadership
Honest cross-sector case.
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