The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
by Scott Galloway
Galloway's profane analysis of how four firms came to dominate and what it means for competition and careers. Dated details, durable framework, very entertaining.
Read it if…
you want a provocative read on big tech's strategy.
See the book →
Skip it if…
you dislike swagger.
Try instead: Disciplined Entrepreneurship →
Three things you will actually use
- Each appeals to a different organ.
- Scale and data compound.
- Plan your career around it.
Do this first
Read the chapter on the T algorithm.
Our verdict
Galloway on big tech.
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