The Go-Giver Influencer
by Bob Burg and John David Mann
A parable on persuasion through empathy: master your emotions, step into the other's shoes, set the frame, communicate with tact. Soft but sound.
Read it if…
you want a gentle persuasion story.
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Skip it if…
you want research; see Influence.
Try instead: Go-Givers Sell More →
Three things you will actually use
- Empathy persuades.
- Tact is strength.
- Frames shape outcomes.
Do this first
In your next disagreement, state the other person's view before your own.
Our verdict
Persuasion through empathy.
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