The New Strategic Selling
by Robert B. Miller, Stephen E. Heiman and Tad Tuleja
The revised Miller Heiman method with updated examples: buying influences, response modes, win-results, the sales funnel and the Blue Sheet. Still taught worldwide.
Read it if…
you sell complex B2B deals and want a proven account-planning tool.
See the book →
Skip it if…
you sell transactionally.
Try instead: Conceptual Selling →
Three things you will actually use
- Map every buying influence and their mode.
- Win-results differ by person.
- Work the funnel in all stages.
Do this first
Complete a Blue Sheet for one deal and find the red flags.
Our verdict
Still taught worldwide.
See the book →
Compare with other Entrepreneurship books

Conceptual Selling
Robert B. Miller and Stephen E. Heiman · Entrepreneurship
Call planning, structured.
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Let's Get Real or Let's Not Play
Mahan Khalsa and Randy Illig · Entrepreneurship
The honest method.
CLICK TO SEEBrowse all Entrepreneurship book reviews or get the free Reality Code Cheat Sheet.
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