The One Minute Entrepreneur
by Ken Blanchard, Don Hutson and Ethan Willis
A Blanchard parable about Jud McCarley building a business, with 'one minute insights' on cash, customers, people and self-management. Light, quick and sound on the basics.
Read it if…
you want the entrepreneurial basics in a two-hour story.
See the book →
Skip it if…
you have run a business for years.
Try instead: Legendary Service →
Three things you will actually use
- Profit is the applause of happy customers.
- Hire slowly; fire fast.
- Keep your ego out of the cash register.
Do this first
Read it on a flight and write the three insights you are ignoring.
Our verdict
Entrepreneurial basics, as a parable.
See the book →
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