The Small BIG
by Steve J. Martin, Noah J. Goldstein and Robert B. Cialdini
Fifty-two short chapters, each a small change that produces a disproportionate effect on persuasion: default settings, commitment in writing, the order of options, the power of 'because'. Each backed by a study. A field manual for Cialdini's principles.
Read it if…
you want persuasion tactics you can apply tomorrow, each with evidence.
See the book →
Skip it if…
you want the theory; see Influence.
Try instead: A Technique for Producing Ideas →
Three things you will actually use
- Small changes, big effects.
- Make the desired behaviour the default.
- Commitments in writing stick.
Do this first
Pick three chapters relevant to your work and test one.
Our verdict
Fifty-two small bigs.
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Compare with other Entrepreneurship books
A Technique for Producing Ideas
James Webb Young · Entrepreneurship
Five steps, forty pages.
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