The Art of the Start 2.0
by Guy Kawasaki
Kawasaki's irreverent startup guide: make meaning, make a mantra, get going, define a business model, weave a MAT (milestones, assumptions, tasks), plus his famous ten-slide pitch rule. The updated edition covers crowdfunding and social media. It is practical, opinionated and quick.
Read it if…
you are launching something and want a direct, experienced voice on the first steps.
Skip it if…
you want rigorous methodology; this is advice from the trenches.
Three things you will actually use
- Make meaning first; money follows.
- Ten slides, twenty minutes, thirty-point font.
- Ship, then improve.
Do this first
Write your mantra in three words or fewer, and your pitch in ten slides.
Our verdict
Breezy and useful; a quick start guide.
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