The Road Less Stupid
by Keith J. Cunningham
Thinking time: schedule it, ask better questions, and avoid the dumb tax that most business failures pay. Forty-odd short chapters of questions on cash, people, risk and strategy. Blunt and genuinely useful for owners.
Read it if…
you make expensive decisions too fast.
See the book →
Skip it if…
you want inspiration; it is a thinking discipline.
Try instead: Mastering the Rockefeller Habits →
Three things you will actually use
- Schedule thinking time.
- Ask what you are not seeing.
- Avoid the dumb tax.
Do this first
Block a 45-minute thinking session and work one of his question sets.
Our verdict
Avoid the dumb tax.
See the book →
Compare with other Entrepreneurship books

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Before the business.
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