The 1-Page Marketing Plan
by Allan Dib
Dib's nine-square canvas for small-business marketing: target market, message, media, lead capture, nurture, conversion, delivering a world-class experience, lifetime value and referrals. It is direct-response thinking made simple enough to actually fill in on one page.
Read it if…
you run a small business and have never had a written marketing plan.
See the book →
Skip it if…
you work in enterprise or brand marketing; the frame is for owner-operators.
Try instead: Business Made Simple →
Three things you will actually use
- Pick a narrow target market.
- Capture leads; do not just advertise.
- Nurture before you ask for the sale.
Do this first
Fill in all nine squares in one sitting, however roughly, and fix the emptiest square first.
Our verdict
A plan you will actually fill in.
See the book →
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