The Creative Curve
by Allen Gannett
Hits sit at the sweet spot between familiar and novel; Gannett interviews chefs, musicians and founders to show how they consume widely, imitate, build creative communities and iterate. A readable, data-leaning take on commercial creativity.
Read it if…
you make things for a market and want to understand timing and familiarity.
See the book →
Skip it if…
you make art for its own sake.
Try instead: Real Artists Don't Starve →
Three things you will actually use
- Familiar enough to accept, new enough to notice.
- Consume twenty percent of your time.
- Communities produce hits more than lone geniuses.
Do this first
Apply the '20 percent principle': spend a fifth of your time consuming your field.
Our verdict
The familiar-novel sweet spot.
See the book →
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