The Storyteller's Secret
by Carmine Gallo
Storytelling in business through profiles of Branson, Schultz, Jobs, Winfrey, Gates and others: the structure, the vulnerability, the specificity. Gallo's usual formula, applied to narrative.
Read it if…
you want examples of business storytelling to imitate.
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Skip it if…
you want craft; see McKee's Story.
Try instead: Five Stars →
Three things you will actually use
- Stories move; data informs.
- Specific beats general.
- Vulnerability is the credential.
Do this first
Find the chapter on the leader most like you and copy the structure.
Our verdict
Business storytelling, by example.
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