Ask
by Ryan Levesque
The Ask Method: survey your audience with one open 'deep dive' question, segment by their answers, and tailor the offer to each bucket. The first half is Levesque's personal story; the second is the method, which is genuinely useful for anyone marketing to a list.
Read it if…
you have an email list and are guessing what to sell it.
Skip it if…
you have no audience yet; the method needs one.
Three things you will actually use
- Ask what they struggle with, not what they want.
- Segment by answer and speak to each segment differently.
- The language of the answers becomes your copy.
Do this first
Send a one-question survey: 'What is your single biggest challenge with X right now?'
Our verdict
Survey, segment, tailor.
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