The Ultimate Question 2.0
by Fred Reichheld with Rob Markey
The Net Promoter System explained by its creator: the question, the score, closing the loop, and how companies like Apple and Enterprise use it. The updated edition adds operational detail.
Read it if…
you use or plan to use NPS and want it done properly.
See the book →
Skip it if…
you distrust single-metric systems.
Try instead: The Loyalty Effect →
Three things you will actually use
- Would you recommend us? Then why?
- Close the loop; the score is not the point.
- Promoters drive growth.
Do this first
Close the loop with every detractor within 48 hours for a month.
Our verdict
NPS from the source.
See the book →
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