Transformed
by Marty Cagan
Moving a company to the product operating model: changing how you build, solve problems and decide, with case studies from banks, retailers and insurers. Cagan for non-tech companies.
Read it if…
you are transforming a traditional company's product function.
See the book →
Skip it if…
you are already operating this way.
Try instead: Continuous Discovery Habits →
Three things you will actually use
- Change how you build, solve, decide.
- Transformation needs executive cover.
- Start with one team.
Do this first
Read the chapters on objections and how to answer them.
Our verdict
The product model, for everyone else.
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