Tribes
by Seth Godin
A short manifesto: people want to belong and to be led, the internet lets anyone gather a tribe around an idea, and the only thing missing is someone willing to lead. It is exhortation, repetitive and galvanizing, and it is the book that pushed many people to start the thing.
Read it if…
you have an idea and a few people who care and need permission to lead them.
Skip it if…
you want a how-to on community building; this is why, not how.
Three things you will actually use
- Leadership is a choice, not a title.
- Tribes need connection, not just content.
- Heretics change things; be one.
Do this first
Write to the ten people who most care about your idea and propose the next step.
Our verdict
Short and galvanizing.
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