Value Proposition Design
by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda and Alan Smith
The Value Proposition Canvas: customer jobs, pains and gains against your products, pain relievers and gain creators, with testing methods. The zoom-in on the canvas's most important block.
Read it if…
you have a canvas and your value proposition is vague.
See the book →
Skip it if…
you have not drawn the canvas.
Try instead: Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days →
Three things you will actually use
- Jobs, pains, gains.
- Fit is when relievers match pains.
- Test before you build.
Do this first
Fill the customer profile from interviews, not assumptions.
Our verdict
Fit, designed.
See the book →
Compare with other Entrepreneurship books
Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
Jake Knapp with John Zeratsky and Braden Kowitz · Entrepreneurship
Five days to a tested idea.
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