We Are All Weird
by Seth Godin
Mass is dying; weird is rising. Godin argues the bell curve of normal is flattening as people choose tribes, and that marketers and makers should serve the weird rather than the middle. Short, provocative, and prescient about fragmentation.
Read it if…
you make something for a niche and feel pressure to broaden.
See the book →
Skip it if…
you sell to a mass market; the book says that market is shrinking.
Try instead: Survival Is Not Enough →
Three things you will actually use
- Normal is a shrinking market.
- Serve the weird.
- Choose your tribe; do not average it.
Do this first
Read it and write which weird tribe you actually serve.
Our verdict
Mass is dying; weird is rising.
See the book →
Compare with other Entrepreneurship books
The Big Moo
The Group of 33 (edited by Seth Godin) · Entrepreneurship
Thirty-three voices, unsigned.
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