Winning the Story Wars
by Jonah Sachs
Marketing has shifted from inadequacy stories to empowerment stories; how to tell myths that move people. Idealistic and sharp.
Read it if…
you market and want a values-based story frame.
See the book →
Skip it if…
you want tactics.
Try instead: Letters to a Young Farmer →
Three things you will actually use
- Empower, do not shame.
- Brands as myths.
- Values first.
Do this first
Read the chapter on the empowerment marketing.
Our verdict
Story wars.
See the book →
Compare with other Entrepreneurship books
The One Minute Sales Person
Spencer Johnson and Larry Wilson · Entrepreneurship
Selling in a minute.
CLICK TO SEE
Browse all Entrepreneurship book reviews or get the free Reality Code Cheat Sheet.
As an Amazon Associate, WisdomDeck earns from qualifying purchases. Links marked “Click to see” go to Amazon. We are not paid for opinions, prices and availability are not shown here and change on Amazon, and we never see your purchase details. Nothing here is medical, legal or financial advice.