Yes! 50 Scientifically Proven Ways to Be Persuasive
by Noah J. Goldstein, Steve J. Martin and Robert B. Cialdini
Fifty short chapters, each a study on influence: hotel towel signs, Post-it notes on surveys, the power of 'because', scarcity and social proof applied in small settings. It is Cialdini's principles chopped into snackable, cited pieces.
Read it if…
you want applied persuasion examples for emails, signs and small messages.
See the book →
Skip it if…
you want the underlying theory; read Influence instead.
Try instead: Start with No →
Three things you will actually use
- Tell people what most others do.
- Give a reason; 'because' works.
- Small personal touches raise compliance.
Do this first
Rewrite one request you send often using social proof or a specific reason.
Our verdict
Snackable, cited, applied.
See the book →
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