Book Reviews › Entrepreneurship › Youtility
Honest review · Entrepreneurship
Youtility
by Jay Baer
Marketing so useful people would pay for it: answer questions, solve problems, be helpful at scale. Baer's cases make the principle concrete.
Read it if…
you want marketing people thank you for.
See the book →
Skip it if…
you want persuasion tactics.
Try instead: Talk Triggers →
Three things you will actually use
- Help, don't hype.
- Usefulness earns trust.
- Answer every question.
Do this first
List the ten questions customers ask most and answer them publicly.
Our verdict
Be useful.
See the book →
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