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Zig Zag by Keith Sawyer — WisdomDeck honest review
Honest review · Mindset

Zig Zag

by Keith Sawyer

Eight steps of creativity from research: ask, learn, look, play, think, fuse, choose, make, with over a hundred techniques. Evidence-based and practical.

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you want creativity techniques with research behind them.

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you want inspiration.

Try instead: The Medici Effect →

Three things you will actually use

  1. Creativity zigzags.
  2. Ask better questions.
  3. Make to think.

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Work the eight steps on one project.

Our verdict

Eight research-backed steps.

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