Zig Ziglar's Secrets of Closing the Sale
by Zig Ziglar
Ziglar's encyclopedia of closing techniques, over 100 named closes, wrapped in his conviction that selling is helping people get what they want. Many techniques read as manipulative today; the underlying posture of belief in your product and honest service still holds.
Read it if…
you sell face to face and want a catalogue of approaches to adapt.
See the book →
Skip it if…
you sell online or in complex B2B cycles; the techniques do not transfer.
Try instead: Yes! 50 Scientifically Proven Ways to Be Persuasive →
Three things you will actually use
- You cannot sell what you do not believe in.
- Ask for the order; most people never do.
- Objections are requests for more information.
Do this first
Pick one close from the book, rewrite it in your own honest words and try it this week.
Our verdict
Dated catalogue, honest core.
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Compare with other Entrepreneurship books
Yes! 50 Scientifically Proven Ways to Be Persuasive
Noah J. Goldstein, Steve J. Martin and Robert B. Cialdini · Entrepreneurship
Snackable, cited, applied.
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