Badass: Making Users Awesome
by Kathy Sierra
Sierra's argument that products win by making users better at the thing they care about, not by being better products. Visual, witty and profound about learning design.
Read it if…
you want a different frame for product and teaching.
See the book →
Skip it if…
you want a conventional business book.
Try instead: Selling 101 →
Three things you will actually use
- Make the user awesome, not the product.
- Reduce cognitive leaks.
- Help them past the suck threshold.
Do this first
Write what your users want to be badass at.
Our verdict
Make users awesome.
See the book →
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