Book Reviews › Entrepreneurship › Just Do It: The Nike Spirit in the Corporate World
Honest review · Entrepreneurship
Just Do It: The Nike Spirit in the Corporate World
by Donald Katz
A journalist inside Nike in the early 1990s: Knight, the Jordan machine, the culture of competition. A snapshot of a company at full stride.
Read it if…
you want Nike at its 1990s peak from an observer.
See the book →
Skip it if…
you want Shoe Dog's origin story.
Try instead: It's Not Luck →
Three things you will actually use
- Culture is competitive on purpose.
- Marketing is storytelling.
- Athletes as brand.
Do this first
Read the chapters on the Jordan launch.
Our verdict
Nike, 1990s.
See the book →
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