Blue Ocean Shift
by W. Chan Kim and Renée Mauborgne
The how-to for Blue Ocean Strategy: a five-step process (get started, understand where you are, imagine where you could be, find how to get there, make your move) with tools and new cases. More practical than the original.
Read it if…
you read Blue Ocean Strategy and want the process.
See the book →
Skip it if…
you have not.
Try instead: Good Strategy Bad Strategy →
Three things you will actually use
- Five steps from red to blue.
- Buyer utility map.
- Noncustomers hold the clue.
Do this first
Draw your strategy canvas against the industry.
Our verdict
Blue ocean, as process.
See the book →
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