Understanding Michael Porter
by Joan Magretta
Porter's five forces, competitive advantage, value chain, trade-offs and fit, explained by his long-time collaborator in two hundred clear pages. The way to get Porter without reading Porter.
Read it if…
you want Porter's ideas without the textbooks.
See the book →
Skip it if…
you want the originals.
Try instead: Competitive Strategy →
Three things you will actually use
- Compete to be unique, not best.
- Trade-offs make strategy sustainable.
- Fit among activities is the moat.
Do this first
Read the chapter on trade-offs.
Our verdict
Porter, explained.
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