Good Strategy Bad Strategy
by Richard Rumelt
Bad strategy is fluff, goals mistaken for strategy, and failure to face the problem. Good strategy is a kernel: diagnosis, guiding policy, coherent action. The best book on what strategy actually is.
Read it if…
your strategy document is a list of aspirations.
See the book →
Skip it if…
you want a framework to fill in; it is about thinking.
Try instead: The Crux →
Three things you will actually use
- Diagnosis, guiding policy, coherent action.
- Goals are not strategy.
- Leverage: focus on the pivot point.
Do this first
Write your diagnosis in one paragraph before anything else.
Our verdict
The kernel of strategy.
See the book →
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