Business Model Generation
by Alexander Osterwalder and Yves Pigneur
The Business Model Canvas: nine blocks (customer segments, value propositions, channels, relationships, revenue, key resources, activities, partners, costs) on one page, with patterns and design techniques. Visual, landscape-format and genuinely useful.
Read it if…
you want to sketch and compare business models fast.
See the book →
Skip it if…
you want financial modelling.
Try instead: Value Proposition Design →
Three things you will actually use
- One page; nine blocks.
- Patterns: unbundling, long tail, multi-sided, freemium.
- Sketch alternatives, not just the current model.
Do this first
Draw your current business on the canvas; then draw a different one.
Our verdict
The canvas.
See the book →
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