Certain to Win
by Chet Richards
Boyd's strategy applied to business: tempo, OODA loops, trust-based organizations, Toyota as example. Concise and useful for leaders who want Boyd without the fighter jets.
Read it if…
you want the OODA loop translated for business.
See the book →
Skip it if…
you want academic strategy.
Try instead: How We Got to Now →
Three things you will actually use
- Tempo wins.
- Trust enables speed.
- Orientation is the key step.
Do this first
Map your organization's decision loop against a competitor's.
Our verdict
Boyd for business.
See the book →
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