Ten Types of Innovation
by Larry Keeley, Helen Walters, Ryan Pikkel and Brian Quinn
Doblin's framework: innovation beyond product, in profit model, network, structure, process, service, channel, brand and customer engagement. Visual, systematic, useful for workshops.
Read it if…
you lead innovation and keep defaulting to new products.
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Skip it if…
you want narrative.
Try instead: The Art of Innovation →
Three things you will actually use
- Product is one of ten.
- Combine types for defensibility.
- Audit the whole business model.
Do this first
Score your last three initiatives against the ten types.
Our verdict
Innovation beyond product.
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