The Art of Innovation
by Tom Kelley with Jonathan Littman
Inside IDEO's methods: observation, brainstorming rules, prototyping, hot teams, the famous shopping-cart project. Energetic and still the best introduction to design-thinking practice.
Read it if…
you want to see how a design firm actually innovates.
See the book →
Skip it if…
you want theory.
Try instead: Change by Design →
Three things you will actually use
- Observe real people.
- Defer judgment; go for quantity.
- Prototype early and often.
Do this first
Run a brainstorm using IDEO's seven rules.
Our verdict
IDEO's methods.
See the book →
Compare with other Entrepreneurship books
Co-opetition
Adam M. Brandenburger and Barry J. Nalebuff · Entrepreneurship
Game theory for business.
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