Creative Selection
by Ken Kocienda
An Apple engineer on how the iPhone keyboard and Safari were built: demos, iteration, taste, and Jobs's reviews. The best inside account of Apple's creative process.
Read it if…
you want to understand how great products get made.
See the book →
Skip it if…
you want corporate history.
Try instead: Insanely Simple →
Three things you will actually use
- Demo, critique, iterate.
- Taste is developed.
- Small teams, direct feedback.
Do this first
Read the chapter on the keyboard demo.
Our verdict
How Apple builds.
See the book →
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