Book Reviews › Mindset › Creative Thinkering
Honest review · Mindset
Creative Thinkering
by Michael Michalko
Michalko on conceptual blending: combining dissimilar subjects to produce new ideas, with the ways experts kill creativity and how to avoid them. Playful.
Read it if…
you liked Thinkertoys and want more.
See the book →
Skip it if…
you want research.
Try instead: Zig Zag →
Three things you will actually use
- Blend concepts.
- Think inclusively.
- Act like a creator.
Do this first
Blend two unrelated objects into a product idea.
Our verdict
Conceptual blending.
See the book →
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