Crushing It!
by Gary Vaynerchuk
Vaynerchuk's update on personal branding: stories of people who built businesses on social platforms, followed by platform-by-platform advice. It is energetic, repetitive and dated as quickly as the platforms change. The durable message, document rather than create, be patient, work the platforms where attention is, is sound.
Read it if…
you want motivation and a push to start publishing publicly.
Skip it if…
you want strategy that outlasts the current apps; much here is already old.
Three things you will actually use
- Document, don't create.
- Go where attention is underpriced.
- Patience; brands take years.
Do this first
Post one piece of content today documenting what you are actually doing.
Our verdict
Energetic and perishable; take the principles, skip the platform specifics.
Compare with other Entrepreneurship books
Marketing Made Simple
Donald Miller and Dr. J.J. Peterson · Entrepreneurship
Tactical and template-driven; the implementation book.
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The Great CEO Within
Matt Mochary · Entrepreneurship
Tactical and dense; a reference to keep.
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