Marketing Made Simple
by Donald Miller and Dr. J.J. Peterson
The practical workbook to Building a StoryBrand: a one-liner, a website wireframe, a lead generator, an email nurture sequence and a sales sequence, each with templates. It is tactical and useful for small businesses that know their story and need the funnel built.
Read it if…
you have a small business and no working marketing funnel.
Skip it if…
you have not read Building a StoryBrand; this assumes it.
Three things you will actually use
- Clarify the message before building anything.
- Build the five-part funnel in order.
- Offer a lead generator that actually helps.
Do this first
Write your one-liner: the problem, your solution, the result.
Our verdict
Tactical and template-driven; the implementation book.
Compare with other Entrepreneurship books
The Great CEO Within
Matt Mochary · Entrepreneurship
Tactical and dense; a reference to keep.
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